Senior People Manager, Germany


Company Description

We’re the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.

Job Description

At Sportradar, our People Team is the heartbeat that keeps our innovative spirit alive, fuelling our growth and ensuring our position at the forefront of the industry. Their expertise and strategic insight are indispensable as we tackle new markets, navigate technological advancements, and set new benchmarks in the sports technology domain.

Join the league of champions at Sportradar as our Senior People Advisory Manager in Germany!

This is not just any role, its your chance to play a pivotal role in shaping the playbook for HR excellence. If you are ready to lead from the front and make every play count, we are looking forward to hear from you!


As the Senior People Advisory Manager for Germany you will lead the overall People Agenda in Germany. Your role involves overseeing and coaching People Advisors and Office Managers who will report into you, collaborating with our global People Partners and managers in all aspects of People operations, to ensure the efficient and effective delivery of services and programs to support the organization’s goals and objectives.

You will work with Legal to make sure all Managing Directors are updated as appropriate and needed, and you will work closely with Site Directors/Head of Operations in multiple sites. This role requires a strategic mindset, strong leadership abilities, and deep knowledge of People best practices and compliance regulations specific to Germany.


  • HR Process Optimization: Develop, implement, and continuously improve HR processes and procedures to enhance operational efficiency and effectiveness. Streamline workflows, eliminate redundancies, and leverage technology to automate routine tasks where possible. Partner with People Operations team to identify potential administrative tasks to automate.
  • Employee Relations: Serve as a point of contact and country subject matter expert for employee relations matters, including conflict resolution, disciplinary actions, and grievances. Provide guidance to managers and employees on HR policies, procedures, and employment laws to ensure compliance and maintain positive employee relations. Here you will partner with Divisional People Advisors on a best practice approach and development of training to rectify issues where applicable.
  • Performance Management: Assist in managing the mid-year and annual performance management processes, including coaching managers through goal-setting and feedback process. Collaborate with global People Partners and managers to identify performance gaps, providing coaching and support on effective performance management throughout the year.
  • Talent Acquisition and Onboarding: Partner with the recruitment team and Divisional People Partner to develop and implement effective strategies for attracting top talent for the country. Oversee the onboarding process to ensure a seamless transition for new hires, including orientation, training, and integration into the organization.
  • HR Analytics and Reporting: Utilize HR tools, data and analytics to drive insights and make data-driven decisions. Develop and maintain HR regional metrics and dashboards to track key performance indicators and measure the effectiveness of HR programs and initiatives.
  • Compliance, Risk Management, HR Policies, Health & Safety: Stay up to date on country, state, and local employment laws and regulations. Ensure HR policies, procedures, and practices are following relevant legislation. Partner with Compliance and Risk to ensure employee data integrity as well as relevant trainings are implemented. Stay responsible for Health and Safety compliance requirements, building up competencies locally (either through People or Office Leads). Manage grievances and investigations. Ensure a good relationship with unions and employee representatives.
  • Operational and administrative support: Oversight operational and administration support and information. Is responsible for Personal data accuracy, immediate maintenance and protection in all HR systems. Manage employment records, documents and personal files, keep them accurate and up to date. Ensure all data is stored securely and in line with company, local legal and GDPR requirements.
  • Payroll management: Oversight payroll, employment contracts and related paperwork management. Maintain relations with local employment financial institutions such as Labor Office, Health/Social/Pension insurance companies. Ensure data are updated on time in full line with the contracts and divisional direction, including communication to local payroll (job/cost centers changes, pay increases, personal data updates).
  • Benefits Administration: Oversee the administration of employee benefits programs, including health insurance, retirement plans, and other Total Rewards. Work closely with Total Rewards COE to help implement and imbed regional benefits as needed. Assess current offerings for local offices to determine fit for purpose.
  • Employee Engagement, Development and Retention: Develop and implement initiatives to enhance employee engagement, satisfaction, and retention. Coach and develop line managers in all related People topics, including soft skills. Partner with Divisional People Partner to gather regional employee insights and address areas for improvement. Identify ways to engage on-site and remote employees utilizing engagement survey results for the country.
  • Location Leadership: Lead People Advisors/Office Managers and Admin teams in your country. Support office budget related activities / property Management liaising, and advising on location strategy.
  • Mobility and Immigration: Act as subject matter expert to managers and Divisional People Partners, liaising internally with Legal teams and externally with immigration/law vendor on relocation support, including immigration matters where applicable.


  • Bachelor´s/Master´s degree in HRM or related field or equivalent professional experience.
  • Minimum of 6 years of progressive HR experience, with at least 3 years in a managerial or leadership role.
  • Sound leadership skills with the ability to inspire and motivate teams to success.
  • Comprehensive knowledge of HR best practices, a deep understanding of employment laws and regulations relevant to Germany.
  • Excellent communication, interpersonal, and problem-solving skills for building strong relationships and fostering an environment of teamwork and trust.
  • Demonstrated ability to manage multiple priorities and deliver impactful results in a dynamic environment.
  • Proficiency in HRIS systems, Microsoft Office Suite, and other relevant HR software applications to efficiently manage and analyze data, streamline processes, and ensure accurate and timely reporting.
  • Willingness to travel occasionally, both within Germany and internationally.
  • Fluency in English and German; proficiency in additional languages is an asset.


  • Working at Sportradar gives you a platform to gain international recognition for your expertise.
  • This is a chance to work with industry experts to launch and build a career in one of the fastest-growing businesses in the digital sports environment and help us scale our operations.
  • We are a diverse and collaborative global team with a unique spirit, determined to achieve our goals with integrity and focus.
  • We support learning and self-development – our eAcademy offers a variety of courses in English to raise your skills.
  • Our company benefits support your health and well-being and is matched by a salary and compensation package based on your experience.
  • We aim to be a world-class People Team – join us for this excellent opportunity!


Additional Information

Sportradar is an Equal Opportunity Employer. We are committed to encourage diversity within our teams. All qualified applicants will receive consideration without regard to among other things, your background, status, or personal preferences 

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